Tourism

Tourism is the second most important industry within Andalusia’s economy, accounting for 13% of the regional GDP and being known for quality services and safety levels not attained by any other region worldwide. Nearly 30 million people (three-fold the Andalusian population) visit our region annually for a number of reasons, including our climate, culture, landscapes, accessibility, as well as the variety and quality of our offer. A key aspect of visiting tourists is that many come to learn more about Andalusia and end up as residents!

Although the beaches and monumental towns of Andalusia used to be our main attraction, over the last few years other tourist industry segments have established themselves as a selling point for visitors and investment, namely rural and inland tourism archaeological and historical tourism, healthcare and congress and business tourism. The fact that the WTTC and MRO congresses were held in our region in 2019 clearly shows the relevance of this industry.